Yesterday’s Executive Office Hours focused on one of the most practical and powerful tools for business growth: email marketing. Specifically, we broke down how solopreneurs can create newsletters that are simple, consistent, and actually get opened.
Understanding Industry Standards
We started by grounding the conversation in reality—what does success look like?
Industry-standard email open rates vary, but the key takeaway is this: your goal is not perfection, it’s progress and consistency. As a solopreneur, you are managing multiple roles, so your email strategy must be realistic and repeatable.
Instead of chasing high numbers, focus on building a habit of showing up in your audience’s inbox regularly.
Creating a Newsletter Template That Works
One of the biggest time-saving strategies discussed was creating a reusable newsletter template.
Rather than starting from scratch each time, having a consistent structure allows you to plug in content quickly and stay on track. A simple template might include:
- A short introduction or update
- One main topic or story
- A resource, offer, or announcement
- A clear call to action
This structure removes decision fatigue and makes it easier to execute—especially when time is limited.
Consistency Over Complexity
A major theme from the session was this: keep it simple so you can stay consistent.
For most solopreneurs, the goal should be at minimum a bi-monthly newsletter. That level of consistency is enough to stay top-of-mind without becoming overwhelming to maintain.
Complicated designs and long-form content can slow you down. Simple, clear, and valuable emails will always outperform inconsistent ones.
Why People Open Emails
We also shifted perspective and asked an important question:
Why do we open the emails we choose to open?
The answers were familiar:
- The subject line catches attention
- The sender is recognized and trusted
- The content feels relevant or timely
This reflection is key. When you understand your own behavior as a reader, you can better shape how you show up as a sender.
Writing Emails People Want to Open
From there, we connected the dots.
If you want your emails opened, focus on:
- Writing subject lines that spark curiosity or offer clear value
- Building trust through consistent delivery
- Keeping content relatable, useful, and easy to read
At the end of the day, your newsletter is not just about information—it’s about connection.
Final Takeaway
The biggest takeaway from this session is simple:
Make your email strategy work for you, not against you.
Start with a basic template. Commit to a bi-monthly schedule. Focus on clarity over complexity. And most importantly, write with your audience in mind.
Consistency builds trust—and trust builds business.
Join us for our upcoming office hours!
